{"id":197475,"date":"2022-04-05T17:43:00","date_gmt":"2022-04-05T14:43:00","guid":{"rendered":"https:\/\/howtogeek.inform.com.de\/?p=197475"},"modified":"2022-03-31T07:23:37","modified_gmt":"2022-03-31T04:23:37","slug":"burger-king-ajab-maenguvoogedastajad-segadusse-reklaamidega-mis-on-maskeeritud-twitchi-annetusteks","status":"publish","type":"post","link":"https:\/\/howtogeek.inform.com.de\/et\/burger-king-ajab-maenguvoogedastajad-segadusse-reklaamidega-mis-on-maskeeritud-twitchi-annetusteks\/","title":{"rendered":"Burger King ajab m\u00e4nguvoogedastajad segadusse reklaamidega, mis on maskeeritud Twitchi annetusteks"},"content":{"rendered":"\n<p>Oglivy<\/p>\n<p>Twitchi stiilis m\u00e4ngude voogesitus on meediumina veel \u00fcsna noor, seega on veel palju v\u00f5imalusi uuenduste tegemiseks\u2026 ja palju v\u00f5imalusi, kuidas uuendused v\u00f5ivad valesti minna. V\u00f5tame n\u00e4iteks hiljutise Burger Kingi kampaania: see annetas 3\u20135 dollarit Twitchi m\u00e4ngude striimijatele, mis seej\u00e4rel esitas kiirtoiduketi burgerite, friikartulite ja kanat\u00fckkide jaoks teksti k\u00f5neks muutva reklaami.<\/p>\n<p>\u00dche Review Geeki kirjaniku s\u00f5nadega: t\u00fc\u00fctu.<\/p>\n<p>Kampaania on reklaamiagentuuri Ogilvy vaimus\u00fcnnitus, mis n\u00e4itas tulemusi uhkusega sotsiaalmeedias. M\u00e4ngu striimijad, nende n\u00e4od ja h\u00e4\u00e4led, mis on selles reklaamvideos varjatud, reageerivad segaduse ja n\u00e4ilise pettumusega, kui nad saavad hoiatusi annetuste kohta, mis muutuvad koheselt robo-h\u00e4\u00e4lega Burger Kingi reklaamideks.<\/p>\n<div class=\"sds-iframe-wrapper fitvidsignore\" style=\"position:relative;padding-top:56.25%;max-width:100%;\"><iframe allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"\/\/platform.twitter.com\/embed\/Tweet.html\" frameborder=\"0\"><\/iframe><\/div>\n<p>M\u00f5ned t\u00e4nasid Burger Kingi raha eest (nagu Twitchis tavaks), kuid \u00fcks m\u00e4rkimisv\u00e4\u00e4rne soovimatu osaleja h\u00fc\u00fcatas: &quot;Kas te sponsoreerite mind v\u00f5i mitte? \u2026Ait\u00e4h viie eest.&quot; Teine \u00fctles: &quot;Oo, kuningas, annetused onimelik.&quot;<\/p>\n<p>Tekst-k\u00f5neks s\u00f5numite automaatne saatmine koos annetustega otse\u00fclekandes ei ole Twitchi sisseehitatud funktsioon, <a href=\"https:\/\/blog.streamlabs.com\/how-to-add-text-to-speech-to-donations-to-your-stream-548e9908b451\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">see on osa Streamlabsist<\/a> \u2013 seeriast reklaamit\u00f6\u00f6riistadest, mis on spetsiaalselt loodud selleks, et aidata m\u00e4ngude striimijatel oma videoid ja vaatajaskonda hallata. Streamlabsil on k\u00f5neks muutmise t\u00f6\u00f6riistal liugur &quot;R\u00e4mpsposti turvalisus&quot;, kuid see piirab ainult s\u00f5numi pikkust, mitte s\u00f5numi enda sisu.<\/p>\n<p>Oglivy on endaga selgelt rahul, sest ta avastas viisi, kuidas kasutada Streamlabs Twitchi t\u00f6\u00f6riistu viisil, mis polnud kunagi ette n\u00e4htud, arvestades promovideo enese \u00f5nnitlemist. Kuid t\u00f5siasi, et see h\u00e4gustas striimijate n\u00e4od ja h\u00e4\u00e4led, n\u00e4itab, et ta teab, et nende piltide kasutamine reklaamimiseks (v\u00f5imalik, et k\u00fcsimatagi) on v\u00e4hem kui ko\u0161\u0161er.<\/p>\n<p><a href=\"https:\/\/howtogeek.inform.com.de\/wp-content\/uploads\/2022\/03\/post-192115-6240bbdd12d0f.jpg\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/howtogeek.inform.com.de\/wp-content\/uploads\/2022\/03\/post-192115-6240bbdd12d0f.jpg\" alt=\"Burger King ajab m\u00e4nguvoogedastajad segadusse reklaamidega, mis on maskeeritud Twitchi annetusteks\" ><\/a><\/p>\n<p>Oglivy<\/p>\n<p>Sotsiaalmeedia vastus on olnud m\u00e4rkimisv\u00e4\u00e4rselt negatiivne. Oglivy reklaams\u00e4uts on suhtega, mis t\u00e4hendab, et sellel on rohkem vastuseid kui meeldimisi. \u00a0<a href=\"https:\/\/twitter.com\/tempestteacup_\/status\/1296435624417861634\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Twitchi striimer TempestInATeacup<\/a> \u00fctles Twitteris: &quot;See on paganama \u00e4rakasutav&#8230; See on mitme miljoni dollari suurune ettev\u00f5te, kui kavatsete reklaamida nii r\u00f6\u00f6vellikul viisil, maksate v\u00e4hemalt rohkem kui 5 dollarit.&quot; <a href=\"https:\/\/twitter.com\/BondHunterBond\/status\/1296222060004274176\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Ennast kirjeldav &quot;turundusmees&quot; Hunter Bond \u00fctles<\/a>: &quot;M\u00f5ni p\u00e4ev m\u00f5tlen, kas ma teen head turundust. See on \u00fcks p\u00e4evi, mil olen t\u00f5esti kindel, et ma ei tee halba turundust.<\/p>\n<p>On ebaselge, kas see kampaania k\u00e4ivitab trendi \u2013 kaubam\u00e4rgid tahavad meeleheitlikult j\u00f5uda m\u00e4ngude ja voogesituse valdkondadesse, mis on veel kasutamata, nagu n\u00e4itas <a href=\"https:\/\/www.ign.com\/articles\/fall-guys-brands-start-charity-bidding-war-to-get-skin-in-the-game\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Fall Guysi reklaamnahkade kiire vilgas<\/a>. N\u00e4ib t\u00f5en\u00e4oline, et Streamlabs ja\/v\u00f5i Twitch kas p\u00fc\u00fcavad leida viisi sellise k\u00e4itumise blokeerimiseks\u2026 v\u00f5i v\u00f5tavad selle omaks ja raha teenivad, v\u00f5ib-olla v\u00e4hem j\u00e4medalt.<\/p>\n<p>Allikas: <a href=\"https:\/\/twitter.com\/Ogilvy\/status\/1295707612315553799\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Twitter<\/a><\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.reviewgeek.com\" class=\"external external_icon\">www.reviewgeek.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitchi stiilis m\u00e4ngude voogesitus on meediumina veel \u00fcsna noor, seega on veel palju v\u00f5imalusi uuenduste tegemiseks\u2026 ja palju v\u00f5imalusi, kuidas uuendused v\u00f5ivad valesti minna. V\u00f5tame n\u00e4iteks hiljutise Burger Kingi kampaania: see annetas 3\u20135 dollarit Twitchi m\u00e4ngude striimijatele, mis seej\u00e4rel esitas kiirtoiduketi burgerite, friikartulite ja kanat\u00fckkide jaoks teksti k\u00f5neks muutva reklaami.<\/p>\n","protected":false},"author":1,"featured_media":192116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[521],"tags":[],"class_list":["post-197475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voogesitus"],"_links":{"self":[{"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/posts\/197475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/comments?post=197475"}],"version-history":[{"count":0,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/posts\/197475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/media\/192116"}],"wp:attachment":[{"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/media?parent=197475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/categories?post=197475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtogeek.inform.com.de\/et\/wp-json\/wp\/v2\/tags?post=197475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}